Our Story

Addon Digital was founded in 2013 by Adrienne McCarthy, as what started as a Digital Marketing Consultancy. Since then Addon has bootstrapped and evolved into a leading South African Agency. Coming from backgrounds in data mining and global media management, our experience brings with it a penchant for precision at a world class standard.

Addon is proud to call some of the top retail brands in South Africa our clients including the Fossil Group and Boxer SuperStores. We also have long term relationships with leading international brands like Rainforest Alliance and Chocolat Frey.



We want to facilitate the business leaders of tomorrow. Our products and processes are designed to equip new business to hit the ground running. We pride ourselves on our design skills – globally trend aware and stylish, without the ridiculous price tag.

More established brands that work with Addon know that we will always honour the integrity of your existing corporate identity. Old or new – we want to lift your digital strategy to new heights.

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We will help you to achieve your goals and to grow your business.